Hardware Debuts New Logo, Communication Campaign
Truth Hardware has unveiled its new logo, which the company says
isn't just a visual update with a catchy tagline but an important
component to its integrated strategic communications program. The
goal, the company says, is to let the window, door and skylight
market know that there's a new Truth Hardware-one that has significantly
changed the way it does business.
The company says the program, which will be rolled out over the
coming months, is rooted in a commitment to unleash the resourcefulness
of Truth's employees and empower them to listen to what their customers
really want. The result will be a more flexible and responsive approach
to customer service.
program was recently unveiled to customers with a new logo design
and positioning statement: "better from every perspective."
The new logo mark retains the typeface that customers recognize
while incorporating a simplified graphic to better convey its products.
A new signature color signifies the company's renewed commitment
to its customers. The positioning statement anchors the logo mark
and articulates the essence of Truth's new approach to customer
service and product development.
"It's no longer business as usual at Truth Hardware,"
said Greg Wobschall, president of Truth Hardware. "We took
to heart what our customers were telling us: that we make great
products but they want to work more collaboratively. As a result,
we have reinvigorated our employees and will be communicating the
new face of Truth in everything we do, from customer service to
advertising to product packaging."
In June 2006, Truth Hardware launched a new ad campaign to convey
its new outlook. The campaign features a series of four ads with
bold, dynamic graphics and the declaration to its customers: "You've
Spoken. We've Listened. The New Truth is Here."
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