PPG Introduces New Website for IdeaScapes

Pittsburgh-based PPG Industries has launched a new website for IdeaScapes (www.ppgideascapes.com), the company's unified identity for its architectural glass, coating, paint and service offerings.

According to a company news release, the website was designed to serve as a useful, single-source destination for architects and other building professionals seeking information about PPG products.

"The development of the PPG IdeaScapes website is the next natural step in the cross-promotion of our glass, coatings and paint," explained Patrick Kenny, business manager for the company's construction marketing team. "We started PPG IdeaScapes because architects told us that we could serve them more effectively by offering all of our architectural solutions through a single portal dedicated to the construction business. The new website is simply executing that request."

The website is divided into three distinct glass, coatings and paint components, with comprehensive content that includes all MSDS sheets and technical data, downloadable product literature, AIA/CES course offerings, case studies and more. In addition to these materials, there are also new interactive tools, such as a glass performance calculator, Paint Select ESP and Visions at a Glance product selectors.

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