Pittsburgh-based PPG Industries has introduced IdeaScapes™, a new brand identity that includes its architectural products and services.

The products included under the new brand are EcoLogical Building Solutions, the company's glass, coatings and paint products for sustainable design; architectural glass and Certified Fabricator Program; industrial finishes; and architectural finishes.

"For years our glass, coatings and paint businesses were presented to architects and specifiers as three distinct entities," said Patrick J. Kenny, business manager for PPG's construction market team. "Over the past few years we've received feedback from architects who've told us we could make their jobs easier by presenting ourselves as a unified architectural products company. PPG IdeaScapes is a natural outcome of that feedback. The new brand identifies us as a company that offers consultative services, market-leading products and technical solutions for all types of critical architectural surfaces …"

According to Kenny, development of the new brand name began in late 2003 following a survey of more than 600 architects.