Multiple Education Courses in Development by AAMA
|Werner Preusker of PVCplus illustrated how
the PVC demand in Germany increased gradually from 1990-2006.
Among the topics of interest at AAMA's annual summer meeting in
Huntington Beach, Calif., are the educational classes, or learning
units, being developed by multiple councils within the association.
The five classroom courses under development come from AAMA's aluminum
material council, door council, fiberglass material council, glass
material council and another one relating to blast/AAMA 510 certification.
According to Janice Charletta, AAMA's director of marketing and
membership, there's been a lot of interest to convert the classroom
courses to online versions.
The association will also be releasing its Tool Kit, an interactive
CD explaining AAMA certification.
"It's a critical component of the campaign," says Charletta.
Attendees enjoyed an interesting presentation called Benefits of
Vinyl: From Defense to Promotion by Werner Preusker of PVCplus,
Initiative of the PVC Industry in Bonn, Germany. Preusker shared
his insight and experience with promoting vinyl in Europe.
The PVCplus campaign's goal is to promote the benefits by emotional
images and to create sympathy to a targeted audience of decision
makers in economy and politics.
Benefits of vinyl, according to Preusker, is that it is durable,
smooth surface, low maintenance, can be made in a variety of forms
and is the number one polymer for windows, pipes and cables worldwide.
Better trust in the PVC industry and products were the results of
the campaign in Europe.
"The PVC market could triple in production between now and
2020," he says, adding that right now, 55 percent of the windows
in Germany are PVC.