Industries Announces New Director of Corporate Marketing
Guardian Industries of Auburn Hills, Mich., has announced that Earnest Thompson
is its new director corporate marketing and brand management. He will be responsible
for the company's brand across business units and throughout the world. He will
also be working to strengthen the brand in existing markets while developing a
profit-generating position in new business segments.
"People often reduce branding to its elements, such as a slogan, a color
or an ad," says Thompson. "But branding is the total customer experience
of doing business with us: it's what comes immediately to mind when one hears
our name or sees our logo. Our brand should represent a consistent and winning
Thompson has held a variety of marketing and branding positions at Siemens
for more than ten years. In his most recent Siemens position he was involved with
launching the company's first global brand campaign, "Spin the Globe."
He is a graduate of the University of Michigan in Ann Arbor.