Guardian Industries Announces New Director of Corporate Marketing

Guardian Industries of Auburn Hills, Mich., has announced that Earnest Thompson is its new director corporate marketing and brand management. He will be responsible for the company's brand across business units and throughout the world. He will also be working to strengthen the brand in existing markets while developing a profit-generating position in new business segments.

"People often reduce branding to its elements, such as a slogan, a color or an ad," says Thompson. "But branding is the total customer experience of doing business with us: it's what comes immediately to mind when one hears our name or sees our logo. Our brand should represent a consistent and winning experience."

Thompson has held a variety of marketing and branding positions at Siemens for more than ten years. In his most recent Siemens position he was involved with launching the company's first global brand campaign, "Spin the Globe."

He is a graduate of the University of Michigan in Ann Arbor.

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