GlassKote Australia Captures North American Market Interest

GlassKote Australia PTY LTD has announced the establishment of more than 11 applicators in North America, covering the continent from coast-to-coast. GlassKote USA, LLC, a joint venture with GlassKote Australia, has spent the past year introducing the product to the USA and Canada, and establishing a distribution program that meets North American needs.

"We recognize that each country has its own requirements for running a successful business like GlassKote™, and you just can't do that from one centralized location" says Aleksandar Vasiljevic, who heads marketing for GlassKote Australia. "Aside from product issues and regulatory concerns which are very specific by country, there is a unique business culture in each area of the world demanding a different marketing approach, training and business structure."

Instead of trying to drive global business from Australia, GlassKote says it has established separate in-country importers / master-distributors.

GlassKote USA has created a turnkey approach to the application business, with an in-depth training program and lots of help for the business startup. The company also operates an application business of its own to bring real-world experience and results to potential applicators. While still in the early stages of developing the application channel, the company is pleased to have signed applicators across North America, and plans on continuing that process over the next five years to comprehensively cover the marketplace.

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