Australia Captures North American Market Interest
GlassKote Australia PTY LTD has announced the establishment of
more than 11 applicators in North America, covering the continent
from coast-to-coast. GlassKote USA, LLC, a joint venture with GlassKote
Australia, has spent the past year introducing the product to the
USA and Canada, and establishing a distribution program that meets
North American needs.
"We recognize that each country has its own requirements for
running a successful business like GlassKote, and you just
can't do that from one centralized location" says Aleksandar
Vasiljevic, who heads marketing for GlassKote Australia. "Aside
from product issues and regulatory concerns which are very specific
by country, there is a unique business culture in each area of the
world demanding a different marketing approach, training and business
Instead of trying to drive global business from Australia, GlassKote
says it has established separate in-country importers / master-distributors.
GlassKote USA has created a turnkey approach to the application
business, with an in-depth training program and lots of help for
the business startup. The company also operates an application business
of its own to bring real-world experience and results to potential
applicators. While still in the early stages of developing the application
channel, the company is pleased to have signed applicators across
North America, and plans on continuing that process over the next
five years to comprehensively cover the marketplace.
for more information on GlassKote.