DialMark LLC, a provider of business management software for the glass industry headquartered in Salt Lake City, Utah, announced today that it will change its name to Digital Business Controls (DBC) and will be found on the web at www.dbcontrols.com.

DialMark will begin operating under its new company identity February 14th. This follows a transformation of the company in recent years from being a sole provider of direct marketing solutions for the auto glass industry to providing business management solutions. As Digital Business Controls, the company will offer point-of-sale software for auto and flat glass retailers and distributors, auto and flat glass sales training services, in-bound call center management and training, full company IT Services, hosted application services, disaster recovery and data backup services, and customized software development services.

"In establishing these clearly defined suite of services, we are proactively rebranding DialMark to avoid any confusion with respect to the focus and direction of our company," said company president, John Wharton.

Doug Call, vice president of DBC, added, "Today, our core business competency is providing premiere out-of-the-box software and IT solutions that will positively impact the bottom-line of glass retailers. Changing our company name to Digital Business Controls reflects this shift and provides a branding platform on which we will build new technologies to serve the needs of the glass industry."