Lysol Approve Campaign Design; Move Closer to Joint Marketing
The Bath Enclosure Manufacturers Association (BEMA) has announced
that the first stage in approving plans for marketing Lysol as the
association's recommended cleaner has been completed. The association
and Lysol Brand Team have agreed on the design for a consumer coupon
that will become part of a promotional marketing campaign that is
expected to benefit both groups.
According to the BEMA summer newsletter, the creative details have
been completed and approved by both groups, and the codes for the
coupon are being uploaded into color optics. The coupons should
ship by the middle of the month and BEMA members can expect to begin
receiving them by the end of the month.
Planning on next year's marketing program has already begun.
HERE to read the Summer 2006 BEMA newsletter.