BEMA, Lysol Approve Campaign Design; Move Closer to Joint Marketing

The Bath Enclosure Manufacturers Association (BEMA) has announced that the first stage in approving plans for marketing Lysol as the association's recommended cleaner has been completed. The association and Lysol Brand Team have agreed on the design for a consumer coupon that will become part of a promotional marketing campaign that is expected to benefit both groups.

According to the BEMA summer newsletter, the creative details have been completed and approved by both groups, and the codes for the coupon are being uploaded into color optics. The coupons should ship by the middle of the month and BEMA members can expect to begin receiving them by the end of the month.

Planning on next year's marketing program has already begun.

CLICK HERE to read the Summer 2006 BEMA newsletter.

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