Industry Exhibitors Show Products with a Purpose at AIA 2011
May 13, 2011
With a message that there’s more to glass than just a view, glass and fenestration companies exhibiting at this year’s American Institute of Architects’ (AIA) National Convention are featuring a range of products, from hurricane systems to decorative door glass. The show is currently taking place at the Ernest N. Morial Convention Center in New Orleans.
Companies, such as Cristacurva, are exhibiting at this year's AIA show and are featuring glass products they say are designed to offer visual appeal.
Helping to get today’s event underway, YKK AP hosted a product demo of its ProTek® line of hurricane- and blast-resistant glazing systems. Speaking of how products have evolved, Mike Turner, vice president of marketing with YKK AP, said, “I don’t think any product has evolved more than [those] of this industry.” And today, he said, they decided to have some fun in illustrating the impact-resistant qualities of their products.
Throwing at an estimated 80 miles per hour, New Orleans Zephyr Trey Shields pitched baseballs at the company’s window system, leaving barely a scratch.
“I thought I’d be able to break it,” he admits.
Decorative glazing options are also popular on the trade show floor. Both Cristacurva and Rochester Insulating Glass debuted their new digitally printed glass products.
“Architects are driven by visual [appearances],” says David Reed of Cristacurva. “[Digital printing] is becoming something you almost have to do.”
Simpson Door Co. featured a number of decorative options for its entry doors. According to Brad Loveless, marketing and product development manager, “decorative glass helps consumers set their homes apart.”
One trend he says they’re seeing is the use of decorative resins that encapsulate anything from real leaves to fabrics and metallics. “Kind of like an Oreo cookie,” Loveless said. “Textured glass is another popular trend, as it provides privacy as well as daylight,” he added.
On the fire-rated side, Optimum Windows is showing a range of products.
“Architects are looking for information on ratings, finish options and the different kinds of glass available,” explained Elias Perez, a sales representative with the company. “They also want to see the construction [of the system] and how it will be built.”
The AIA National Convention runs through tomorrow afternoon. Stay tuned to USGNN.com™ for more news and show updates.
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