Powr-Grip to Make National Television Appearance
Wood's Powr-Grip in Laurel, Mont., has been selected to showcase
its vacuum hand cups on a new series entitled "Cool Tools," premiering
this fall on the Do It Yourself Network. On Thursday, November 29,
at 9:30 p.m. ET/PT, the Powr-Grip team will demonstrate to a national
audience how they manufacture the vacuum cups used in the glass
and construction industries.
Powr-Grip vacuum cups feature the company's trademark red-line
vacuum indicator, which alerts the user of any vacuum loss, and
check valve, which allows the user to re-establish vacuum without
removing the vacuum from the load surface.
marketing director Joe Landsverk, a do-it-yourselfer himself, explains
that other DIY shows have made use of the company's tools in the
past. "We have donated cups to them, the various DIY people over
the years … so that they're at least moving things with the tools
that the professionals would use."
The show's producer, High Noon Entertainment, based in Denver,
took notice of these vacuum cups and deemed them a really "Cool
Tool," deciding to showcase them on their new series.
"Someone had mentioned to them that we had a larger product and
that it was used for handling glass," says Bryan Wood, chief executive
officer of Wood's Powr-Grip.
From there, it was only a matter of bringing in the camera and
crew. A local producer and film crew visited the company and conducted
the interviews. The Power-Grip episode will treat viewers to an
overview of the company, with a focus on its 8-inch metal vacuum
"It was really kind of a fun experience for us," Wood says. "We're
pretty proud of what we do and are always happy to share it."
"Cool Tools" will be hosted by Chris Grundy, an avid do-it-yourselfer
and tool junkie, who also offers a touch of humor. The show will
give viewers an inside look at the most fascinating tools on the
market today, while providing tool tips, trivia and behind-the-scenes
factory tours to see how these tools are made. High Noon Entertainment
promises the series won't just be like "show and tell," but more
like "a trip to the hardware store on steroids."
The series is set to air on Thanksgiving evening, Thursday, November
22 from 8-10 p.m. ET/PT.
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