SAFTI FIRST Names Renee Woodruff as Director of Strategic Alliances

SAFTI FIRST, a San Francisco-based provider of fire-rated glazing solutions, has named Renee Woodruff as director of strategic alliances. Kathryn O'Keeffe, vice president of sales and marketing, made the announcement recently.

"I am very excited about this new position," says Woodruff. "I look forward to advancing SAFTI FIRST both as a company and as a brand by meeting the needs of the architectural and building communities through our products and educational programs."

In her new position, Woodruff will help drive original equipment manufacturer (OEM) sales, identify business opportunities with national distributors, establish key relationships with major glazing contractors and architects, represent SAFTI FIRST on projects commissioned by the U.S. General Services Administration (GSA) and California's Division of the State Architect (DSA), attend industry-related tradeshows and fulfill speaking engagements.

"Today's global economy calls for forming and developing strategic alliances within and across industries," says O'Keeffe. "This new position specifically serves that purpose, and with Renee's extensive experience in the construction industry, we believe that this is a huge step in the right direction."

Woodruff has 15 years of experience in the construction and building industry. She joined SAFTI FIRST in June 2005 as Western regional sales manager. She is a licensed contractor, a prior owner of a firestopping company and currently presents SAFTI FIRST's AIA registered educational program to architectural and design-build firms across the United States.