Being Fashionable in Milan

Fashion week is over in Milan and Vitrum has opened at the new Fiera. Both focus on Italian design and style.

Bovone kept a crowd gathered around its display of equipment. The company is focusing on its laminated line during the show, according to Michela Arecco.

During the four days of the bi-annual event in this northern Italian city will see a world-class glass exhibition with vendors and visitors from all over the globe.

The emphasis, of course, will be on Italy. Sponsored by GIMAV, the Italian association of glass processing machinery manufacturers, Vitrum is a proven showcase for glass processing equipment and accessories.

The show fills four halls in the new complex, which is getting unanimous praise from attendees and exhibitors alike. The smartly designed facility makes maximum use of both glass and metal to create a stylish (what else?) design.

Isoclima had some eyecatching displays. Among its decorative offerings was a laminated glass product that featured LED lights between the glass lites. Company representatives said that the MagicLite product is popular in creating signs for shops.

Renata Gaffo, the head of GIMAV and the person responsible for putting Vitrum together, said there is no doubt in her mind that it will be a successful show in its new venue. "It is 3,000 square meters bigger than we were two years ago," she told USGNN. "The new pavilions are wonderful." Vitrum consists of 600 exhibitors in 31,000 square meters of space. Approximately 80 percent of the exhibition is flat glass, while 8 percent is focused on the hollow glass market and 2 to 3 percent on vacuum coating technology.

While the number of visitors from the United States who stopped by the USGlass magazine/ booth the first

morning were few, Sheldon Ciment, Gallery and Framing Products in San Francisco, said that he comes to Italy for all the shows. "I come for glass as well as woodworking," he stated. "You see things in Italy that you do not see anywhere else."

So over the course of the next three days, the USGNN staff will roam the four halls of the new Fiera in Milan to find out everything that is interesting.

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