America Opens New Facility in City of Industry, California
Memphis, Tenn.-based Vitro America has consolidated three existing
Los Angeles-area operations into one large facility in City of Industry,
Calif. The consolidation of the branches into one 125,000-square-foot
operation, 15 miles east of Los Angeles, is expected to streamline
service on distribution and fabricated products.
we were two separate divisions-South and West-and in April 2006,
we announced a consolidation into one division. As a result, we
have made some changes that are more in line with how we do business
in what was Distribution South (everything from Texas east),"
comments Alice Dickerson, director of sales and marketing. "The
West, for example, had 'call centers' that handled calls for numerous
locations. South had designated customer service representatives
at each branch, which promotes stronger customer relationships and
CSR's are able to really get to know customers and the market better.
"Also, our locations in the South are all 'under one roof.'
West operations were structured to have distribution in one building
and production (tempering, IG, etc.) in another. Many of these multiple
locations were literally across the street or next door to the other-very
inefficient and expensive."
Dickerson adds, "We are simply trying to streamline our operations
and eliminate the unnecessary handling of our products and the delays
created by these transfers. We have continued to service the same
In addition, the company has taken this opportunity to add some
additional equipment and add to capacity. For example, a Glassrobots
super convection furnace has been installed to provide quality HeatPro
heat-treated glass up to 100 by 180 inches, with full soft coat
capability. A Lisec insulating line features integrated edge deletion
to assure proper sealant adhesion. Warm-edge technology spacers
and the option of grey or black silicone sealant are now available.
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