Study of the U.S. Market for Windows, Doors and Skylights
The American Architectural Manufacturers Association (AAMA) and the
Window and Door Manufacturers Association (WDMA) have released the
Study of the U.S. Market for Windows, Doors and Skylights.
The study is conducted every two years with the abbreviated U.S.
Industry Statistical Review & Forecast report published
every year. The research is performed by Ducker Research Co. This
year's report also included the Distribution of Residential and
Nonresidential Windows and Doors in the 2007 U.S. Market and
the Summary of Findings Regarding Installation Practices and
According to the distribution report, product flow at the first
line of distribution direct from the manufacturer remains similar
for both patio doors and windows. Specialty retailers and lumberyards
are nearly tied accounting for approximately 20 percent each for
sales of windows from manufacturers. The lumberyard category accounts
for 27 percent of patio door sales and is the largest channel for
manufacture sales of this product group. Regarding the big box retailer,
this group has seen significant declines in door and window volumes.
Ducker also reported that manufacturers continue to try to bypass
traditional distribution methods and sell direct to builders, and
says this trend will continue. Along with builders, another winner
seems to be the specialty retailer as Ducker says this category
has suffered less than other distribution channels.
Regarding installation, there is much talk in the industry regarding
improper installation methods. However, according to Ducker, more
than 80 percent of residential window manufacturers supply their
customers with printed installation instructions. Additionally,
more than half say they follow either InstallationMasters
or the ASTM 2112 guidelines. Finally, the majority of window manufacturers
do not have their own installation crews.
Getting to the market study, it's no surprise that housing starts
dropped dramatically from 2006-a 24 percent decline. While remodeling
didn't take as large of a hit, this segment did decline as well-6.4
percent. These statistics explain the 11.4 percent decline in the
prime window market. Regarding materials, vinyl's share grew marginally
over wood and aluminum, but the materials still decreased from 2006.
Looking at specific segments, such as patio doors, this market declined
by 12 percent. Regarding entry doors, fiberglass continues to grow,
taking 27 percent of this market as opposed to 11 percent for wood.
Ducker also studied trends in particular regions, and declines were
seen in all segments. Though the Northeast showed the slowest decline
at 14 percent while all other regions dropped by 25 to 28 percent.
Additionally, while the impact-resistant market was once seen as
a high growth area, a steep drop in Florida's new construction market
has caused this market to decline.
To obtain a copy of the full study please contact AAMA at www.aamamet.org
or WDMA at www.wdma.com.
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