Mr. Shower Door Announces Name Change, Plans for Expansion
October 28, 2011

Mr. Shower Door in Naples, Fla. will now be known as My Shower Door to reflect expansion plans in Florida.

After more than 20 years in business, Mr. Shower Door’s owners and officers have decided to create and execute a bigger plan for future growth. The plan for the newly named My Shower Doorwill also include additional jobs for Southwest Florida.

The current name, Mr. Shower Door, is a licensed agreement with a Northern founding company. The new name will be wholly owned by its Florida owners, the Daubmann family.  

“The new company name, My Shower Door, will still carry the marketing tagline of – ‘Let's make it your shower door.’ The new identity is fresh and alive and is more personal than the previous, nationally licensed one and includes the words ‘experience and perfection’ -- which embodies the company’s mission and culture,” says Bill Daubmann, co-owner. “We are perfectly positioned to open more frameless shower door showrooms within Florida over the next two years as the business plan has been tested and proven in various markets elsewhere.”

A beta test site (showroom business), using a similar business model as My Shower Door, was opened this past year in the Midwest and has been exceeding projected income levels thus far. An additional location will open in the near future. 

Locally, My Shower Doorhas showrooms in Naples at Wiggins Pass and in Fort Myers in Florida. A third location will open this December at the Expo on Clark in Sarasota, Fla. 

Along with the renaming and rebranding come expansion plans that will have an economic effect on Southwest Florida. To supply the product needed for each of the My Shower Door locations, the Daubmann family has invested in a glass manufacturing facility in Lee County. The subsidiary company, D3 Glass, was formed to augment the current capabilities.

Subscribe to USGlass magazine.
Subscribe to receive the free e-newsletter.