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Serious Materials Selected by the Association of Starwood Franchisees & Owners - North America
May 15, 2009

Serious Materials has announced that it has been selected by the Association of Starwood Franchisees & Owners - North America (ASFONA) to become an associate member of ASFONA. Starwood Hotels & Resorts is one of the world's largest hotel and leisure companies. Serious Materials provides hotels and resorts with building materials designed to reduce their carbon footprint and create significant savings in energy, operations and construction costs.

"We are honored to have been invited to be a member of ASFONA," said Kevin Surace, CEO of Serious Materials. "We are pleased to be joining together with ASFONA in providing guidance to the hospitality industry in building the most energy-efficient, cost saving ways to the ultimate benefit of guests, the bottom-line and the environment."

"Membership of ASFONA is by invitation only and comprises a select group of highly respected suppliers to the hotel industry. Our goal is to work together with Starwood in ensuring all Starwood brands are positioned as leaders in the industry, delivering the highest possible customer satisfaction levels and the desired return on investment to our owners," said John Shingler, president of ASFONA. "Serious Materials was an obvious choice to add to the group, with its award-winning lines of energy-saving and soundproof building products. We look forward to a long and mutually beneficial relationship."

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