PPG, C.R. Laurence Co. Announce Sales Alliance
July 19, 2010
PPG Industries in Pittsburgh and C.R. Laurence Co. (CRL) in Los
Angeles have announced a joint marketing initiative enabling architects
to specify CRL glass entrance and door hardware through members
of the PPG Certified Fabricator Network (PPG/CFP). In return,
CRL will showcase Starphire® ultra-clear glass by PPG in premium,
door and handrail displays at architectural shows and in company
Paul Daniels, CRL vice president of sales, says the alliance is
a natural fit. Our companies target many of the same customers,
who often purchase or specify our products together, he says.
We see this as a good way to strengthen our relationship with
PPG and to create additional business for both companies.
Chuck McMullen, national architectural manager, PPG performance
glazings, says the goal for both organizations is to support specification
of each others products. This is a great way for PPG
certified fabricators to expand their product offerings and to supply
customers with products from C.R. Laurence that they already know
In addition to marketing and selling each others products,
the two companies will share testing and training opportunities.
CRL also will promote Starphire glass on its new line of Taper-Loc
Dry Glaze glass handrails and on Blumcraft heavy glass systems.
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