MERO Launches New Identity; Becomes Novum Structures

MERO Structures Inc., a glazed-structures design, engineering and installation company headquartered in Menomonee Falls, Wis., has announced the launch of a new corporate image, Novum Structures.

The new name is part of the company's comprehensive re-branding strategy.

"This is an important step in recognizing the company we've built since buying MERO Structures from MERO GmbH in early 2004," said Ian Collins, president of the company. "The Novum Structures name reflects an enterprise that is classically strong, yet innovative and forward-moving. The name captures our unique combination of strong German engineering heritage, international reach and flexible American attitude-a combination that's proven unbeatable for delivering client value."

Collins said the re-branding also accentuates the company's approach to delivering structures and enclosures that are aesthetically compelling, conservatively engineered and reasonably priced.

"Our systems enable us to design, engineer and install a wide range of highly-engineered glass structures, from smaller projects [such as] McDonalds' 50th Anniversary Restaurant in Chicago, to very large buildings [such as] GM's World Headquarters," Collins said.