Kawneer Launches Corporate Blog: Kawneerosphere
July 7, 2009
Kawneer Company Inc. announced the launch of its corporate blog:
According to the announcement, a team of Kawneer experts created
the blog as a means to share the company's insight and expertise
with architects and customers. The blog will consist of original
content and act as a conduit for commentary on topics, issues and
news relevant to its readers.
The focus of each blog entry will vary and be authored by a different
Kawneer expert, offering a fresh voice and personality to the topic.
Readers will have the chance to interact with the blog and its authors
through posting comments and/or questions directly. "Social
media is an increasingly effective way to reach, and interact with,
our target audience. Kawneer believes that Kawneerosphere will give
the company a face and a voice to share our ethos with architects
and customers," said Kimberly Ferro, vice president of marketing
and product development for Kawneer North America. "Our blog
allows us to actively engage our audience - providing a new means
of communication so we can learn from one another. We are excited
to use this tool to share our knowledge and experience with customers
and architects, and we look forward to the conversations it will
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