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Kawneer Launches Corporate Blog: Kawneerosphere
July 7, 2009

Kawneer Company Inc. announced the launch of its corporate blog: Kawneerosphere (www.kawneerosphere.com). According to the announcement, a team of Kawneer experts created the blog as a means to share the company's insight and expertise with architects and customers. The blog will consist of original content and act as a conduit for commentary on topics, issues and news relevant to its readers.

The focus of each blog entry will vary and be authored by a different Kawneer expert, offering a fresh voice and personality to the topic. Readers will have the chance to interact with the blog and its authors through posting comments and/or questions directly. "Social media is an increasingly effective way to reach, and interact with, our target audience. Kawneer believes that Kawneerosphere will give the company a face and a voice to share our ethos with architects and customers," said Kimberly Ferro, vice president of marketing and product development for Kawneer North America. "Our blog allows us to actively engage our audience - providing a new means of communication so we can learn from one another. We are excited to use this tool to share our knowledge and experience with customers and architects, and we look forward to the conversations it will bring forth."

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