Guardian Launches Updated Website
December 20, 2010
Guardian Industries has relaunched its corporate website – www.guardian.com – to enhance the user experience and better deliver information on products and solutions. Customers and prospects looking for advanced technologies and energy-saving glass, can find it on the website.
The vision behind the redesign is to highlight Guardian’s core competencies in high-performance, industry-leading products and solutions in three words: See, Drive, Build. The new site’s design and navigation is based on feedback received from internal and external customers, extensive research and benchmarking, the company says.
“This year-long project allowed us to increase our focus on our audiences and produce a website that enables them to find what they are looking for quickly and efficiently,” says Earnest Thompson, director of corporate marketing and brand management for Guardian Industries. “We have lots of content on the site and continue to bring new products to market. The new site lets us easily update information and ensures that each visitor has a user-friendly experience in getting the information they’re looking for.”
The site features numerous “mega-menus” that allow visitors to go directly to their intended page. Company and product information, global locations, news, jobs and video and photo galleries can all be found in a single click. The company says a company blog will be added in next few weeks as well.