and Metal Companies Take Part in GreenBuild 2008 in Boston
The 2008 GreenBuild International Conference & Expo, sponsored
by the U.S. Green Building Council (USGBC), began today at the Boston
Convention and Exhibition Center. As many in the construction industry
have learned, green building is not a passing trend; it's here to
to McGraw-Hill Construction's Green Outlook 2009: Trends Driving
Change report (CLICK
HERE to read that report), released today at GreenBuild, the
value of green building construction starts was up five-fold from
2005 to 2008 (from $10 billion to $36-$49 billion), and could triple
by 2013, reaching $96-$140 billion.
And despite the bleak economy, green building has actually been
called "the bright spot in an otherwise tough economy."
In fact, U.S. Green Building Council members report green building
to be less affected by the down market compared to non-green building.
Products that can be used in creating green structure will certainly
be on display this week in Boston. Glass and glazing materials can
offer a hand when it comes to creating an energy-efficient building
and a number of industry companies are introducing new technologies
at the show.
starters, a number of companies under the Apogee Enterprises umbrella
are exhibiting with new green products. Viracon is introducing VUE-50
insulating glass, which is designed to provide a balance of light,
comfort, solar performance and sustainability. Wausau Window and
Wall Systems is showing a sunshade that intercepts solar heat gain
before it can add to the HVAC system's load. Linetec has changed
its anodize etch chemistry from traditional, caustic etch to a more
environmentally-friendly, acid-etch process and Tubelite has a new,
Therml=Block entrance system.
"This is my first time to attend the show personally, although
not Viracon's first time to exhibit," says Christine Shaffer,
marketing manager at Viracon. "Traffic is very strong and my
initial reaction is very positive. There are many decision makers
here. We're getting quite a few technical questions about energy
related glazing solutions, and our new VUE high performance glazing
product is attracting a lot of attention.
during GreenBuild, a number of industry companies are taking part
in the special demonstration project, "High Performance School
of the Future, Today." Designed by Project FROG, a San Francisco-based
design firm, the 1,282-square-foot "learning space" incorporates
the latest concepts in eco-friendly, sustainable features and products.
PPG's Solarban 70XL glass was used because it can transmit sunlight
while blocking more than 70 percent of the sun's heat. The project
also features PPG's Pure Performance paint by Pittsburgh Paints
and Duranar SPF and Ultra-COOL coatings.
In addition, YKK AP was also involved in the project.
"We supplied all of the curtainwall and window systems and
the sunshade system on the project," says Mike Turner, vice
president of marketing for YKK AP America in Austell, Ga. "The
systems that were selected were very thermally efficient."
In addition, Turner notes that the company's ThermaShade sunshade
system is Cradle-to-Cradle-certified (CLICK
HERE for related story.
"It's a nice learning environment," Turner says of the
"school of the future" on the show floor, adding, "it's
a good change from a non-well lit solution like a triple-wide trailer
or something like that."
According to Turner One of the benefits with some of the
systems that we provided, we chose systems that were pre-assembled
so it really expedited the process. The entire project was built
with pieces laying flat to what you see here today in seven days;
that also includes local inspection. They didnt do any inspection
off-site. He added, I believe they assembled some of
the components earlier in California
but they shipped everything
Turner noted that the aisles at Greenbuild have been packed with
people. Its probably the busiest show Ive been
to in years, he commented.
Also exhibiting are GlasWeld Systems chief visionary officer Mike
Boyle and Glass Technology president Kerry Wanstrath, both promoting
the green benefits of their glass repair equipment.
Were bringing [glass] repair to light for architects,
and there are even quite a few glass manufacturers here as well
who didnt know that this was available, says Boyle.
Repair really is a very green process in itself.
Despite the economy, Boyle says attendance is highnumbering
I think you can tell by the attendance that the people here
are successful and one of the reasons theyre successful is
that theyve created sustainable businesses, Boyle adds.
Wanstrath says the show has been both educationaland a good
Its been educational. Were learning what sustainable
building is all about and how flat glass and scratched glass restoration
fits into the picture, he says. Our company is kind
of testing the waters here, and its nice to see that there
are tens of thousands of people here interested in sustainable building
and the restoration process.
GreenBuild 2008 runs through Friday this week.
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