Exhibitors Find Quality Contacts and Customer Exposure
Trade shows are a great way for companies to meet with customers
and new customers, network and learn about new products and trends
that are affecting the industry. However, not every company has
the resources to take part in large, national events, which often
require extensive travel and personnel. But many companies say regional
events, such as Glass Expo Midwest (GEMS), provide an ideal
opportunity to reach their customers while still staying within
their means. This year GEMS is set to take place December 8-10 at
the Renaissance Schaumburg Hotel & Convention Center in suburban
Chicago, and exhibitors are excited about all that it will offer.
"Glass Expo Midwest allows us to show our new products, continues
to give us really good exposure with our customer base and continues
to bring in new leads as well," says Dan Lesniak, national
sales manager for Gunther Mirror Mastics.
Paul Daniels, vice president of advertising at C.R. Laurence Co.
"Shows such as Glass Expo Midwest are more intimate than the
larger shows," he says. "At shows like GEMS we have an
opportunity to be closer to smaller groups of customers and are
able to spend more quality time with them."
Spending one-on-one, quality time with customers is just part of
the reason why many companies opt to exhibit at regional events.
With all of the challenges the U.S. economy is facing currently,
companies are finding that events such as GEMS allow them a way
to take advantage of networking and education without having to
travel great distances. Likewise, with the cost of an "in-person-sale
call" rising, shows such as GEMS allow sales personnel an opportunity
to meet with current and potential customers at very little cost.
"It's a great way for regional companies to exhibit without
the expense of a national show," says exhibits manager Tina
Czar. "And they reach local customers, and those who can't-or
don't-travel far from their home base."
Taking part in a regional trade show can also help exhibitors ensure
they are reaching the right people. Of those who attend GEMS, 88
percent are owners and managers. In addition, 94 percent of GEMS
attendees say it's the only industry event they attend each year.
While GEMS is the largest regional event in the country, typically
attracting between 800-1,200 attendees, exhibit space is purposely
limited to 100 booths or fewer. This helps ensure that attendees
can meet with every exhibitor and every exhibitor can spend quality
time with attendees. The deadline to reserve booth space is November
HERE for more information about exhibiting at GEMS 2008.
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