GANA Mirror Division Releases New Video

The Glass Association of North America (GANA) Mirror Division has unveiled a new, six-minute online video, which explains how flat glass mirrors are made. The video shows the manufacturing process from the moment flat glass is placed on the line, through the silvering process, to further fabrication and shipping.

"One of the questions we are asked the most is how mirror is made," explained Brian Pitman, GANA director of marketing and communications. "The technical process behind the magic of mirrors is shown in a concise way which envelops the various differences between manufacturers."

The GANA Mirror Division began work on the video more than a year ago, with initial scripting beginning after the 2004 GANA Fall Conference in Nashville. After the script worked its way through proposed revisions by the Mirror Division Promotions Committee, filming was done in Florida last summer in two different locations. After final editing, the video was approved at the Mirror Division meeting at Glass Week in January 2006. The video was produced internally by GANA's management company.

"By producing the video in-house, we were able to provide a quality product for the industry while keeping the costs to an absolute minimum," explained Pitman.

The Mirror Division also approved the sale of the video on DVD for $20. Schools and educational institutions are seen as the most likely customer. You may purchase the DVD on the GANA Publications page of its website. To view the video online at no charge, visit the GANA Videos page.


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