GANA Virtual Tradeshow Goes Live
March 1, 2010
The Glass Association of North America (GANA) announced that its
second annual GANA Virtual Tradeshow, sponsored by the PPG Certified
Fabricators Program, is now live on its website. This online tradeshow
coincides with the BEC Conference, GANA's annual event for glazing
contractors and suppliers in Las Vegas on March 28-29.
"We created this new feature as a way for many of our member
companies to showcase their products and services to the industry
without the cost of travel, shipping and time spent manning a physical
booth" says Brian Pitman, GANA's director of marketing and
communications. "The tradeshow was online with heavy promotion
during the BEC Conference last year and it drew great national and
international traffic for our exhibitors. We expect even more visitors
When visiting a virtual "booth," visitors have access
to a great deal of information and resources from an exhibitor.
A wide variety of product and company videos are featured, as well
as up to ten downloadable resources, such as product whitepapers,
detailed product information matrices, LEED credit guides for products
and more. Visitors may also browse through up to 15 photos per exhibitor
in a lightbox-based photo gallery showcasing many product applications
and job photos, as well as download product brochures and SWEETS
catalogs from the exhibitors. Contact information covering sales,
technical support and more is provided for each company, as well
as a simple lead sheet form to provide contact information if a
visitor is interested in learning more from the exhibitor.
"With thousands of attendees during last year's two month run
of the Virtual Tradeshow, this contact information was used by many
to make the connections to these companies offering such great products
and services," says Pitman. "When you take a few moments
to check out the Virtual Tradeshow, you will definitely see what
HERE to visit the GANA Virtual Tradeshow.
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