Shops Find Success with Social Networking Sites
September 4, 2009
When Dave Burns of Ray Sands Glass in Rochester, N.Y., enters the
home of a friend or acquaintance, he always asks one simple question:
Do you have a phonebook on hand?
And recently, hes finding that about half the time, the answer
is no. In order to combat the declining use of paper sources such
as the phone book, his company has delved into new territories online.
Youve got to have a strong web presence or youre
going to get left behind, he says. The phone book is
becoming more of a dinosaur than I can believe.
Burns company has found success with not only having a website,
but also using social networking sites such as Facebook.
I think [potential customers are] looking for more of the
human touch there, he says. I think were fairly
good at it. We write a couple blogs and we put that kind of stuff
He says though the company does get inquiries via Facebook, its
also a good method for driving them to the businesss own homepage.
What we find more than anything else is people looking for
information and background on the company and we find that make
the leap from there to our website, Burns says.
The company continually posts status updates that include its name,
phone number and website, and describe its services.
We just keep it kind of light, says Burns.
And Burns isnt the only one using this method. Alan Geiger,
owner of Glass Aid in Oklahoma City, has had his website up for
about three years, but also uses Twitter to provide updates to potential
I originally set it up so that I could use my cell phone
out in the field to tell people that I have an opening, Geiger
says. Were now seeing opportunities to be able to market
Geigers also seen a decline in the use of the Yellow Pages.
He says even those customers who do find him there dont always
book a job right away like they might do via the web.
When youve got [potential customers] on the website,
youve got a more informed customer right off the bat,
he says. It cuts down on phone calls with people price-shopping.
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