Group to Spend More than $5 Million in Advertising
The Dwyer Group of
Waco, Texas, has announced that its franchise subsidiaries, including
Glass Doctor, will spend more than $5 million to advertise nationally
on major television and cable networks in 2004. This includes commercials
to be aired on NBC during "The Today Show," on ABC during
"Good Morning America" as well as on A&E, TNT, the
Discovery Channel, Lifetime, the Food Network and more.
"This is a new record in television dollars, making our branding
power and consumer awareness the strongest it has ever been,"
said Dina Dwyer-Owens, president and CEO of the Dwyer Group. Our
customers can expect to see more of our franchise family in 2004
as we continue to grow all of our concepts in size and services."