Dow Corning Makes Marketing Changes for Silicone Sealants

Dow Corning Corporation, of Midland, Mich., has announced a new marketing initiative that will position two of its 100-percent silicone sealants to aggressively challenge urethanes in the small- to mid-size construction market.

Dow Corning's contractors concrete sealant (CCS) and contractors weatherproofing sealant (CWS) will be priced to compete directly against comparable urethane products. Both sealants are available in 10.3-ounce cartridges, 20-ounce sausages and two-gallon pails. CCS and CWS come in 11 standard colors, 18 special-order colors and custom colors.
In addition, the company has prepared specifications for CCS and CWS. Product specs, data sheets and other necessary information are now available electronically.

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