Glass Services Expands Business Focus to Include Flat Glass
Diversified Glass Services in Rochester Hills, Mich., parent company
of Henderson Glass, is taking a fresh look at its operations and
core capabilities to ensure the company is poised for continued
growth. Under the direction of interim chief executive officer Jim
Churilla, a newly appointed executive team is evaluating all facets
of the company to make it leaner and more competitive. With more
than 60 years of glass industry experience collectively, this team
includes: Paul Bradford, director of operations, Henderson Glass;
Tim Tock, director of operations, Saf-Ti Glass Distributors; and
Tim Wiegand, director of operations, Great Lakes Claim Services.
The team is considering the following as potential areas of growth:
- Feasible expansion into automotive repair services;
- More aggressive sales and marketing of flat glass, including
a renewed focus on traditional advertising and marketing methods;
- Partnerships and collaborations.
According to Bradford, a move into the commercial aspect of the
glass industry is a strong step forward for the company.
"We are aggressively looking to expand into the home and flat
glass market, all the way, anything from repairing windows to complete
installation of storefronts," Bradford told USGNN.com
in an exclusive interview. "We've been doing that for several
decades but we are stepping up our efforts there. That's a big deal."
Churilla added that the company is exploring many different avenues
to continue growing the business.
"It is no secret that times are challenging right now. We
are looking closely at every facet of our organization to determine
our next moves in terms of growth and profitability," said
Churilla, who came out of retirement in April to assist at Henderson.
"Many people are not aware of the products and services we
offer beyond windshield replacement and repair. Building this awareness
will be key to our growth, and allow us to continue to be a Michigan
Churilla continued, "This is a great company with a great
heritage. Henderson was founded right here in Michigan in 1915,
and we have the depth and the experience to offer our customers
the same thing locally that they think they need to source globally.
We also offer brick and mortar locations, and a level of customer
service that our competitors can't match, which will position us
well for growth into future."
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