Division Discusses Technical, Marketing and Membership Initiatives
The Glass Association of North America's (GANA) Decorative Division
was busy at work on a number of projects yesterday afternoon during
the group's Fall Conference meeting in Dallas. The division has
grown quickly in its two-year history and members are working to
develop a number of informational and educational documents and
The division's technical committee, chaired by Greg Saroka of Goldray
Industries Ltd., met first. Task groups are working on a number
of projects including a LEED position paper on decorative glass;
a glossary of decorative glass terms and definitions; guidelines
on product cleaning and handling; and also updating some existing
GANA documents, including section six of the Tempering Division's
Engineering Standards Manual, which covers the Specification for
fired-On Ceramic Enamel decorative Architectural Flat Glass. A task
group has completed its review and the manual is now updated to
reflect its revisions.
The decorative division's marketing committee also held its meeting
yesterday. The group has recently completed an online survey of
architects, designers and installers about their experiences with
decorative glass. Cathie Saroka of Goldray Industries compiled the
findings and shared some of the results during the meeting. Some
of the highlights included:
- There is a positive correlation between awareness of and use
of decorative glass;
- Decorative glass is viewed as an expensive option rather than
- The respondents like the aesthetics and function of decorative
glass, and are looking for more technical information about it
so they can feel more comfortable using and specifying it;
- There is an overwhelming need for information and education
including technical information, specification information on
products, where to get it, etc.
Cathie Saroka will also be assuming the responsibilities of serving
as the group's membership committee chair. One suggestion she had
for the group was that they not only be a resource to new member
companies, but all member companies. This could include further
informational enhancements to the group's website, such as the possibility
of a message board.
The Decorative Division will next meet during Glass Week, which
is scheduled to take place February 12-15, 2009 at the Palms Casino
Resort in Las Vegas.
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