the Chinese Presence at glasstec
It's not hard to find Chinese exhibitors in the halls at the Messe
Düsseldorf, but they are especially prominent in Hall 13 where
"Made in China" banners are proudly displayed. The coordinated
effort and inherent pride in these spaces shows how far things have
come since those first tentative showings by Chinese exhibitors
at glasstec a decade or so ago.
Jeff Wang, sales manager for Linyi Young Sunrising Machinery Co.
Ltd., which is located in Shandong Province and a first-time glasstec
exhibitor, said that his company is looking for both agents and
selling machinery. "Our market is balanced between Europe,
the United States, South Africa and India," he said. The company
"hopes to get good results," he added.
Approximately 15 companies were in the Made in China organized
area in Hall 13 and there were quite a number of other Chinese companies
in their own stand-alone booths.
There have not been so many Chinese visitors at the show as in
past years because now they're exhibiting and there are shows in
China, exhibitors pointed out.
Michael Spellman, whose company IGE Solutions Inc. in Jupiter,
Fla., represents a number of European as well as Chinese companies,
was in the booth of Landglass, a Chinese equipment supplier he has
represented for the past six months.
"The perception of Chinese equipment is starting to change,"
says Spellman. "Like everything, there's good, mediocre and
trash. And this is true whether we're talking about Europe or Asia.
I've been around the industry since 1980, and I went through this
cycle with machinery from Europe. When I came in, everyone bought
American and didn't want Italian equipment. China is going through
this cycle now.
Talking about the economic development of China in general, Spellman
says that where the country was imitating, "now they're innovating
and getting patents."
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