Located in Liberty Lake, Wash., Window Products Inc. has announced
a name change to Cascade Windows. In addition to its headquarters,
the company has plants in Spokane, Wash., and Salt Lake City,
and distribution centers in Spokane, Boise, Idaho, and Salt Lake
"The name 'Window Products' effectively represents and industry,
but not necessarily our company," said Mark McVay, vice president
of sales. "Changing our brand to Cascade Windows allows us
to effectively communicate our value. It eliminates confusion
with other window brands and the general perception among our
customers that the name 'Window Products Inc.' is too generic.
Focusing the brand on our core series will raise product recognition
and perception even higher."