Gets "Back to the Basics" by Hosting a Roundtable Discussion
The Bath Enclosure Manufacturers Association (BEMA) held a roundtable
discussion that focused on matters related to the shower enclosure
industry on November 5, 2008, at the Embassy Suites Orlando - Lake
Buena Vista Hotel in Orlando, Fla.
Members from eight manufacturing companies gathered for the afternoon
meeting followed that night by a reception and dinner and a golf
outing the next morning.
"The purpose of this meeting was to help us refocus on what
the original purpose of BEMA was meant to be, which was to promote
the use of shower enclosures," said BEMA president Mark Rowlett
of Coastal Industries "It allowed us the opportunity to get
feedback from some of the members who don't contribute to the group
on a regular basis."
Key discussion points included:
- The progress of BEMA's Standards Committee work on developing
an ASTM document;
- The future of BEMA as a viable voice of the industry, and how
to focus its efforts on behalf of its members; and
- The role of the group's website, and how to make it a more instrumental
and informative tool for the industry.
Rowlett said he felt the meeting "helped us to focus on what
BEMA's future role will be and how this organization can become
a more useful voice for the industry." He added,
"It was important that we got back to the basics, BEMA objectives
and bringing manufacturers together for the good of the industry.
We spent the afternoon discussing what was important to each attendee
and how BEMA can work for its members in the future. Everyone left
feeling this was a positive and worthwhile endeavor."
Looking at the shower enclosure industry itself, Rowlett said he
hopes to see it flourish and BEMA can help be a part of moving it
"It is important that this industry evolve and change to meet
the consumer needs as the design trends change. BEMA can help affect
this change be staying up to date on these trends, and helping its
members promote their shower door products, as well as inform the
public about the many types of products available," Rowlett
said. "BEMA can also be instrumental in the safe and proper
installation of these products, helping protect both the consumer
and the manufacturer."
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