Aluminum Industry Launches Green Building Initiative
June 29, 2009
Aluminum industry organizations have launched a new green building
initiative. International Aluminum Institute (IAI) chairman Artem
Volynets, director for corporate strategy, UC Rusal, officially
announced the initiative-a new green architecture website: http://greenbuilding.world-aluminium.org,
created to highlight the advantages of using aluminum in architectural
design. According to an association announcement, the new website
features some of the world's leading architects and their groundbreaking
designs for green buildings-which utilize aluminum applications
in innovative ways. The site also provides credible and accurate
life cycle data.
"Through the IAI, the aluminum industry aims to promote a
wider understanding of its products and manufacturing processes
and to affect positively the sustainability of the industry, the
communities in which it operates and the global communities that
rely on its products everyday," says Volynets.
The Aluminum Association's chairman Kevin Anton, president, Alcoa
Materials Management, announced the establishment of a Building
& Construction (B&C) Committee earlier this year. The B&C
Committee will aid sustainability messaging through the research
of end-of-life recycling rates and use-phase environmental benefits
of aluminum, along with other marketing efforts. Anton says the
committee was proud to partner with global aluminum associations
to develop the new green building website and future sustainability
"We congratulate IAI on developing a unique and highly useful
tool for those who design the next generation of attractive, energy-efficient
and environmentally friendly buildings," says Anton. "Through
the Aluminum Association's Building & Construction Committee,
we look forward to partnering with IAI to reach out to specifiers
and customers to tell our story of added value and sustainability."
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