Alcoa Releases 'Smog-Eating' Technology
April 27, 2012

Alcoa unveiled one of the first commercial building installations of Reynobond with EcoClean, the architectural panel that cleans itself and the air around it, at the new Electronic Recyclers International (ERI) facility in Badin, N.C., on April 24, according to the company. The product is installed at ERI's Southeast regional electronics recycling hub, which is expected to create up to 200 new jobs in central North Carolina.

"Sustainability is at the core of Alcoa's practices and product design, and we're excited about the completion of this unique installation in the Badin community," says Kevin Anton, vice president and chief sustainability officer. "As one of the first installations of EcoClean in North America, the ERI facility in Badin represents an exciting step forward for sustainable building design, making this new electronics recycling facility even more eco-friendly."

Introduced in 2011, EcoClean was developed by Alcoa scientists through a process that leverages patented HYDROTECT technology to apply a titanium dioxide coating, called EcoClean, to the pre-painted aluminum surface of the company's Reynobond architectural panels. The coating works with natural sunlight, acting as a catalyst to break down organic pollutants on its surface and in the air around it into harmless matter which is then washed away by rainwater. Ten-thousand square feet of EcoClean has the smog removal power of approximately 80 trees, equivalent to offsetting the nitrogen oxide created by the pollution output of four cars per day, according to information from the company.

"We look forward to bringing new 'green-collar' jobs to North Carolina as we expand our network of e-waste facilities, and are excited to further our partnership with Alcoa through the installation of this revolutionary technology at the new Badin site," says John Shegerian, chairman and CEO of ERI. "This environmentally advanced building will positively impact the environment, aligning with our mission to reduce waste and enhance sustainability."

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