AAMA Talks Strategy at Annual Meeting
February 22, 2011

The American Architectural Manufacturers Association (AAMA) is holding its annual meeting this week in San Diego, Calif. The meeting kicked off yesterday with talks about strategy, and the association held a strategic planning meeting that was reserved for members only.

PGT's Rod Hershberger was recognized as outgoing chair during AAMA's Annual Meeting.

Following the strategic planning session, AAMA staff offered a few additional details with the general membership in the opening general session.

Angela Dickson, AAMA marketing manager gave a preview of the 2011 Statistical Review and Forecast performed by Ducker Research. She reported that the commercial market will continue to fall in 2011 and “hopefully will recover in late-2011 and early-2012.” On the residential side, she noted results show the market began to recover slowly in 2010, and this will continue in 2011. The Ducker preliminary results also show that spending fell 23 percent in 2010, with the largest decrease occurring in the manufacturing segment of the commercial market.

Dickson also talked about AAMA’s Fenestration Masters program, which is the association’s new professional certification program aimed at technical managers, sales and customer service employees, dealers/installers and others. She said the program is broken into six levels of certification.

“This is a great way to differentiate yourselves from the competition,” said Dickson.

Following the general meeting, AAMA members retreated to their committees and task groups to tackle a variety of issues. Much of the work centered on finalizing AAMA documents that various groups have been working hard on in past meetings. This included the Tornado Hazard Mitigation Task Group, the Liquid Applied Flashing Task Group and the Vinyl Materials Council 109 Maintenance Task Group.

The Alternative Accelerated Weathering Task Group met only for the second time, following its formation at AAMA’s 2010 fall meeting. Members filled the meeting room to tackle the groups’ scope, which is: To explore and recommend accelerated weathering alternative to outdoor testing in Florida, Northern temperatures and Arizona.

Kevin Mulvaney from The Vinyl Institute presented an update regarding his group’s activities. He spoke of an upcoming event at Columbia University which may be of interest to the industry. The university is hosting a conference March 30-April 1, 2011, “Permanent Change—Plastics in Architectural Engineering.”

“We are excited about what we are doing with Columbia University on this program,” says Mulvaney.

He also alerted AAMA members that a congressional fly-in will take place on April 13-14, during which the Vinyl Institute will bring together individuals from all facets of the vinyl chain to talk to congressional representatives about the benefits of vinyl.

The day ended with AAMA’s Annual Awards Banquet, which honors AAMA members for their outstanding service. The association saluted PGT’s Rod Hershberger, outgoing chair, for his exemplary leadership and welcomed new AAMA chair, Wausau’s Steve Fronek.

The event continues through Wednesday. Stay tuned to USGNN.com™ for the latest updates.

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