AAMA Monitors Government Proposal with Expectations
for Encouraging Energy-Efficient Products
December 18, 2009
Following President Obama's speech detailing the need for nationwide
energy-efficient home improvements, the American Architectural Manufacturers
Association (AAMA) has high expectations that a newly proposed government
program will encourage consumers to invest in energy-efficient windows
by applying appropriate criteria for these products.
On December 15, President Obama spoke at an Alexandria, Va., Home
Depot focusing on windows and insulation properties and encouraging
homeowners and consumers to invest in energy-efficient building
products in order to receive tax credits (CLICK
HERE for related story).
In light of the success of the existing American Recovery and Reinvestment
Act (ARRA), which refunds up to 30 percent of the cost of selected
energy-efficient products up to $1500, President Obama discussed
that Congress is being called upon to provide additional temporary
incentives for Americans to make energy-efficiency retrofit investments
in their homes.
"Moving forward, we see a need for additional tax incentives
that are easily understandable and mutually beneficial to both manufacturers
and consumers," says Rich Walker, AAMA president and chief
executive officer. "Making energy-efficient retrofits and home
improvements more affordable will encourage consumers to invest
in changes that can help save money by cutting energy costs in the
Walker continues, "The legislation could boost sales for AAMA
members if the appropriate parameters and homeowner incentives are
established along with considerations for regional differences.
Encouraging the purchase and usage of energy-efficient products
also helps promote growth and rebound within the building industry
and the economy as a whole. As the President said during his speech,
'energy efficiency is a perfect example of
The proposed program would not only apply to purchases of energy-efficient
windows but also investments in improvements such as caulking air
leaks, adding insulation and installing more efficient heating and
cooling equipment in the home.
AAMA member and Simonton president, Mark Savan, was one of four
industry leaders invited to a lunch with the President the same
day as his speech at the Alexandria Home Depot. Savan says he stressed
to President Obama the strong influence windows have in improving
a home's energy efficiency. "There are not a lot of other products
that will increase energy efficiency more than windows," he
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