AAMA Meeting Kicks off in Florida
The American Architectural Manufacturers Association (AAMA) kicked
off its annual meeting yesterday in Marco Island, Fla.
The marketing steering committee met Sunday and a main topic discussed
was AAMA's certification program.
The group plans to produce collateral materials that manufacturers
can use in their showrooms and give to their dealers. Part of this
year's objectives is an interactive DVD tool kits for members use
in the certification program. Non-members will also have access
to these kits at a cost.
AAMA's certification program campaign will be directed to trade
magazines as well as consumer outlets. The association plans to
make sure its ad agency stays in touch with editors to ensure that
AAMA is cited as a resource when editors write stories on doors
To gauge the success of its certification campaign, AAMA will
set benchmarks for determining results. For example, focus groups
will be conducted to gauge the awareness of code officials, builders
and architects to AAMA's certification program.
The Window Selection Guide Task Group also met on Sunday. Developed
ten years ago, the guide is geared to help designers and the group
is updating to an electronic window selection guide.
"In the review we've determined a lot of information is out of
date or missing in today's world. So we have been going through
the way the whole document is being reviewed. The design consideration
section is the only one we've gone through so far," said Edgetech's
Tracy Rogers, chair of the group.
Meetings continue today and a report of Monday's meeting will appear
in Tuesday's edition of USGNN.comô..